I turn data into strategy, and strategy into growth.
10+ years of experience in Digital Marketing, Customer Experience, and Adoption. I lead B2B and B2C brands in building marketing systems that scale, coordinating teams and stakeholders to drive measurable traffic, conversion rate, and ROI. Augmented by AI.
About Me
T-shaped Digital Marketing Manager: strategic multichannel vision and vertical specialization in Customer Experience and Adoption Marketing, with strong cross-functional coordination skills across teams and stakeholders. I have led B2B and B2C projects in e-commerce, online education, and professional services, delivering measurable results in traffic, conversion rate, and ROI. I strategically integrate generative AI tools into marketing processes to multiply output quality without multiplying costs. I don't use AI as a shortcut — I use it as a strategic lever.
Expertise
SEO & SEM
Organic and paid search strategies, with continuous optimization based on ROAS and conversion data
Team Leadership & Stakeholder Management
Cross-functional coordination of multidisciplinary teams (developers, project managers, media buyers) and stakeholder/client relationship management
Funnel Strategy & CRO
Full-funnel design (TOFU/MOFU/BOFU) and continuous conversion rate optimization
Email Marketing & Automation
Marketing automation and nurturing strategies across the entire customer journey
Customer Experience & Adoption
Customer Journey mapping, buyer personas, and Adoption Marketing strategies to maximize business impact
AI-Driven Marketing
Strategic integration of generative AI and automation into full-funnel marketing processes
Budget Management & Analytics
Goal and KPI definition, campaign budget management, and reporting through GA4 and Looker Studio
Training & Coaching
Corporate training, coaching, and workshops on digital strategy for teams and entrepreneurs
Case Studies
E-commerce · SEO · Content Marketing15% organic growth in 12 months: baby products e-commerce
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15% organic growth in 12 months: baby products e-commerce
A baby products brand wanted to expand Amazon sales and build an international presence for the US market, starting from scratch in English.
SEO optimization of Amazon product listings, launch of an English-language blog with an editorial strategy focused on US long-tail searches. Monthly KPI monitoring via GA4.
- →+15% organic traffic in 12 months
- →Consolidated presence on US long-tail searches
- →International blog launched from scratch
Lead Generation · Email Marketing · CRO4% conversion rate: online Digital Marketing course launch
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4% conversion rate: online Digital Marketing course launch
A training professional wanted to monetize their expertise with an online course, without a structured customer acquisition system.
Full TOFU/MOFU/BOFU funnel design: lead magnet, automated email sequence, conversion-optimized landing page, sales webinar. A/B testing on headlines and CTAs.
- →Average conversion rate: 4%
- →Replicable and scalable acquisition system
- →Active student community
UX Design · Paid Media · GDPR12 multi-market projects: from UI/UX to Digital Strategist for international B2B clients
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12 multi-market projects: from UI/UX to Digital Strategist for international B2B clients
A Swiss SaaS company with clients in medical, industrial and fiduciary sectors needed an integrated approach covering design, marketing and GDPR compliance across different markets.
Buyer persona definition for each vertical, customer journey mapping, A/B testing on landing pages. SEO on-page management, paid media and GDPR compliance. Coordination between developers, PMs and stakeholders.
- →12 projects managed over 6 years
- →Internal growth from UI/UX Designer to Digital Strategist
- →Documented conversion rate improvement across all verticals
Google Ads · Meta Ads · Budget ManagementPaid campaign management up to €8,000/month: optimized ROAS and CPL
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Paid campaign management up to €8,000/month: optimized ROAS and CPL
A professional training client required ongoing paid campaign management with clear ROAS and CPL targets, with real-time monitoring.
Google Ads Search and Meta Ads campaign setup and optimization. Looker Studio dashboard for real-time KPI monitoring. Continuous optimization on audience, creatives and bidding.
- →Budget managed: up to €8,000/month
- →Continuous ROAS and CPL monitoring
- →Monthly Looker Studio reporting
How I Use AI in Marketing
This site was designed and built entirely by me, using Claude Code as an AI development agent. Zero templates, zero agencies: a Digital Marketing Manager who builds his own tools. It's not just a technical experiment — it's concrete proof of how I integrate AI into my daily work: to speed up execution, cut costs, and keep strategic control over every output.
Certifications
- · Google Analytics 4 (GA4)
- · Google Ads Search (SEM)
- · Digital Marketing
- · Inbound Marketing
- · Content Marketing
- · Email Marketing
- · SEO Essentials
- · AI Visibility (SEO)
- · Claude 101
- · AI Fluency Framework & Foundations
- · Introduction to Artificial Intelligence